SRV 340 Week 1 Quiz

SRV 340 Week 1 Quiz | Assignment Help | Ashford University 

Question 1

1 / 1 pts

Other customers typically do not impact the satisfaction of other consumers in service settings. The information pertaining to this question can be found in Chapter 1 of the text.

Question 2

1 / 1 pts

Reliability, ease of use, and customer support are considered ____________.

Question 3

1 / 1 pts

Businesses are outsourcing fewer tasks in order to focus on their core business.

Question 4

1 / 1 pts

Failure to select a desired position in the marketplace—and to develop a marketing action plan designed to achieve and hold this position—may result in which of the following possible outcomes?

Question 5

1 / 1 pts

In most highly developed nations, services account for between two-thirds and three-fourths of the GDP.

Question 6

1 / 1 pts

The goal of relationship marketing is to gain additional customers.

Question 7

1 / 1 pts

In most highly developed nations, services account for between two-thirds and three-fourths of the GDP.

Question 8

1 / 1 pts

A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.

Question 9

1 / 1 pts

Characteristics that customers find hard to evaluate even after consumption are termed ____________.

Question 10

1 / 1 pts

Tangible characteristics that customers can evaluate prior to purchase are termed ____________.