MKTG 340 Week 8 Assignment Help | Devry University
- Devry University / MKTG 340
- 11 Mar 2021
- Price: $30
- Management Assignment Help / Marketing Management Assignment Help
MKTG 340 Week 8 Assignment Help | Devry University
Paper Outline
The paper outline
is below. You will submit a few of these sections with each draft, and then
compile all sections together for your final draft. See the guidelines below
for sections to include with each draft. Your final draft should be 15–20 pages
in length (not including title page, table of contents, or references page) and
be in APA sixth edition format. Please be sure to use headings for each
section of the paper.
Title Page
Table of Contents
Executive Summary
Product Description
Value Proposition
Digital Marketing
Strategy
Objectives and KPIs
Data Management
Direct Response
Marketing
E-Mail Marketing
Social Media
Marketing
Paid Search
Display Advertising
Content Marketing
Mobile Marketing
Customer Service
Social and
Regulatory Implications
References Page
Presentation Outline
The presentation
outline is below. Your presentation should summarize your paper and be 10
slides in length. For each slide, list three to five bullet points for each
topic.
1.
Cover Slide
2.
Product and Target Market
3.
Strategy, Objectives, and KPIs
4.
Data Management
5.
Direct Response and E-Mail Marketing
6.
Social Media Marketing and Paid Search
7.
Display Advertising and Content Marketing
8.
Mobile Marketing and Customer Service
9.
Social and Regulatory Implications
10. References Slide
Week 8: Final Draft
Your final draft should be 15–20 pages in length and incorporate all
sections of the paper, including the first, second, and third drafts.
|
Outline |
Guidelines |
|
Cover Page |
Use APA sixth edition format. |
|
Table of Contents |
Include all sections and references page. |
|
Executive Summary |
Include a 100-word summary; it may be easiest to write at the end. |
|
All Sections From Drafts 1–3 |
See paper outline above for clarification. |
|
Customer Service |
Outline your customer service strategy. Discuss how it supports your
objectives and what KPIs you will use to measure success. |
|
Social and Regulatory Implications |
Discuss the social and regulatory implications of your digital
marketing plan, including privacy and the security of personally identifiable
information. |
|
References Page |
Use APA sixth edition format. |
Week 8: Presentation
The presentation
outline is below. Your presentation should briefly summarize your paper and be
10 slides in length. Include one slide for each of the following with three to
five bullet points summarizing each topic. Be sure to include APA citations on
any slides that contain quotes, data, images, and so forth.
1.
Cover Slide
2.
Product and Target Market
3.
Strategy, Objectives, and KPIs
4.
Data Management
5.
Direct Response and E-Mail Marketing
6.
Social Media Marketing and Paid Search
7.
Display Advertising and Content Marketing
8.
Mobile Marketing and Customer Service
9.
Social and Regulatory Implications
10. References Slide
USA 
India