MKTG 430 Week 2 Assignment Help | Devry University
- Devry University / MKTG 430
- 25 Mar 2021
- Price: $14
- Management Assignment Help / Marketing Management Assignment Help
MKTG 430 Week 2 Assignment Help | Devry University
The MKTG 430 Course
Project Paper assignment is the creation of a strategic International Marketing
Plan.
Paper Requirements
Write your
Marketing Plan using the outline below. Every draft (and the final version) of
the assignment must be formatted per APA 6th edition guidelines, written in the
third person, and include the following.
·
Running head
·
Page numbers
·
Double-spacing
·
Times New Roman, 12-point type font
·
Headings and subheadings
·
In-text citations
·
Title page
·
Table of contents page
·
Reference page
Submit your paper
as a Microsoft Word document that is at least 15–20 pages in length, not
including the cover page, table of contents, references, or self-reflection as
part of the total length.
NOTE: There should be at least one in-text citation
for each of the references on your reference page. A minimum of eight
references are required.
Paper Outline
Include the
following sections in your paper, using the section titles below as your
headings. Use subheadings as appropriate. There is no required page length for
any individual section, but the total paper should be at least 15–20 pages in
length, not including the cover page, table of contents, references, or
self-reflection pages as part of the total length. See below for detailed descriptions
of each section.
1.
Cover Page
2.
Table of Contents
3.
Executive Summary
4.
Product Selection
5.
Environmental Scan
6.
Entry Strategy
7.
Market Segmentation
8.
Product Positioning
9.
Brand Development and Management
10. Product
standardization and adaptation
11. Product Pricing
12. Foreign Currency
Implications
13. Channel Mix
14. Channel Management
15. Integrated
Marketing Communications
16. Sales Management
17. Organizational
Structure
18. Recommendations for
Future Marketing
19. References
20. Self-Reflection
Part 1: Due Week 2
Submit the sections
below.
·
Product Selection
·
Environmental Scan
·
Entry Strategy
·
Market Segmentation
·
Product Positioning
|
Section |
Description |
|
Product Selection |
Select a product
(good or service) of your choice to be launched into a new, foreign market
and briefly discuss the product and its attributes, and how it provides value
for customers. Items to include in your discussion are as follows. ·
Product name ·
Product attributes ·
Product value creation |
|
Environmental
Scan |
Select a new,
foreign (host) market for your product and evaluate the environmental effects
that are most likely to affect the international marketing of your product.
Summarize your environmental scan in a SWOT analysis that covers the top
three strengths, weaknesses, opportunities and strength. Present your SWOT as
both a table (bullet points are ok) and a written explanation of each key
factor. Environmental factors to consider are as follows. ·
Geographic ·
Political ·
Societal ·
Economic ·
Legal ·
Ethical ·
Cultural |
|
Entry Strategy |
Analyze the stage
of economic development for your host market. Select an entry strategy and
evaluate how it balances control and risk. Discuss any cultural imperatives,
electives, or exclusives, as well as any laws or ethics, that will affect the
international marketing of your product. Items to include in your discussion
are as follows. ·
Entry mode ·
Control versus risk ·
Cultural imperatives, electives,
and exclusives ·
Legal and ethical implications |
|
Market
Segmentation |
Evaluate the
primary factors used to segment international markets and apply regional and/or
national segmentation methods to identify target customers or target groups
in the host market. Segmentation approaches to consider are as follows. ·
Demographic ·
Geographic ·
Psychographic ·
Behavioral |
|
Product
Positioning |
Select one or
more of the following seven positions and write a positioning statement that
identifies the tactics you will use to establish effective product
positioning in the host market. Positioning strategies to select from or
combine include the following. 1.
Product attribute 2.
Competitive comparison/contrast 3.
Use or application 4.
Price quality 5.
Product user 6.
Product class 7.
Cultural symbolism |
USA 
India