MKT 607 Week 4 Discussion 2 | Grand Canyon University | Assignment Help

MKT 607 Week 4 Discussion 2 | Grand Canyon University | Assignment Help

Topic 4 Discussion 2

 

Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.

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