MKT 361 Week 7 Discussion

MKT 361 Week 7 Discussion | Mercer University

Discussion 5

This week's discussion is centered around concepts from Chapter 18 and new music artist, Grandma. 1) Please view, or at least skim, the three YouTube videos on the Grandma playlist by clicking on this Link .  Note: You should check out each video since they each offer a different perspective of the artist.  1) Please read the article.  2) Then, for your initial post,  please post the question(s) below followed by your answers.   Your answers should incorporate relevant terminology and concepts from this week's assigned reading and lecture topics, as well as from previous week's topics, as appropriate.  Your initial post should be made no later than 6:00 p.m. on the Wednesday before the due date to give your classmates time to read and reply to posts.   3)  You must also reply to at least one classmate prior to the assignment due date; but, you are encouraged to be fully engaged and contribute more replies in a timely manner.  4) The only authorized sources for this discussion are: a) the course textbook and course lectures for your initial post, and b) the course textbook, course lectures, and your classmates' discussion postings for your reply/replies.  You should not consult nor include any non-authorized sources in your initial postings or replies.  5) Please review the discussion guidelines and grading rubric found in the  Step 3 module of your Canvas course before posting to make sure your initial posts and replies meet the assignment expectations. 

1. How could, or how does, Grandma use each step of the AIDA model?  Be specific, discussing each step of the model,  and provide examples as appropriate, using course concepts and terminology in your discussion. 

2. What channels of an IMC Strategy (reference Exhibit 18.3) does Grandma employ?  Discuss and explain.  Provide example(s) to support your answers and justify your answers through the application of course concepts and terminology.  

Note that you must post your answers first before you can see anyone else's reply.  Also, please note that you cannot delete nor edit your posts, so make sure that you have a complete and correct response before posting.  Suggestion: you can type your answer in Word first and then paste it into the discussion board if you like.  This will allow you to proofread and make any corrections to your response before posting.