MKT 270 Week 4 Discussion | southern-new-hampshire-university

MKT 270 Week 4 Discussion | southern-new-hampshire-university

4-1 Discussion: SMART Objectives

Using the product you identified in the Module Three discussion, begin pre-call planning for the B2B sales call. Outline five SMART (specific, measurable, actionable, realistic, and time-specific) objectives, which are discussed in Chapter 8 of the textbook. Discuss a few other activities you would perform as a part of the pre-call planning.

In response to your classmates, discuss how their identified SMART objectives will support strategies in the sales call.

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