MKT 265 Week 2 Discussion

MKT 265 Week 2 Discussion | southern-new-hampshire-university

2-1 Discussion: Marketing Strategies 

Choose a local small business. How does the company currently use digital media? Are these methods or strategies effective? Explain using evidence and/or specific examples to support your rationale. What recommendations do you have to assist the company in improving its current strategies? Are there any mobile strategies that would be effective? Explain.

When responding to your peers, discuss whether or not you agree with your peers' rationale. What additional recommendations do you have that would improve the local business's use of digital media? What mobile strategies could be implemented? Referring to the advice in Building Your Action Plan for Social Media Marketing, explain what microcommunities the business could target.

To complete this assignment, review the Discussion Rubric document.