MKTG 3501 Assignment 2 | Temple University
- Temple University / MKTG 3501
- 23 Dec 2021
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MKTG 3501 Assignment 2 | Temple University
Group Assessment Chap 6 - Message Strategies, Appeals, and Executional Frameworks
Please have one team member upload the Group Assessment to
Canvas by the end of class time. Late submissions are not accepted unless
students receive prior permission from me. Contributing to these assessments is
an important part of your final Participation grade therefore, it is expected that
all students contribute in an equitable manner. Students need to identify
individual areas of contribution per the syllabus and course requirements. Only
students who are present in-class should be listed in the assessment.
Watch the three ad campaigns below and answer all questions:
Ad Campaign I:
Humor and music are two of the most effective advertising
appeals. See what you think of this ad for United Healthcare and answer the
questions below.
United Healthcare "I had the time of my
life" (Links to an external site.)
Discussion Questions for United Healthcare:
1. Who is the target audience for this campaign?
Describe using demographic and behavioral segmentation criteria.
2. Are humor and/musical appeals effective for
health care advertising campaigns? Why or why not?
3. What primary message strategy and executional
framework does this ad utilize? Justify your response.
Ad Campaigns II and III:
This is a longer ad from a Thailand Communications company
(about 3 minutes); Please watch the ad, read the subtitles carefully, and
answer the question set below.
"Giving is the best type of
communication" (Links to an external site.)
(Links to an external site.)Here is an ad from a local Philadelphia auto
dealer. Please review and answer the question set below.
Gordon Chevrolet - "Just Do the Deal Philadelphia"
*Discussion Questions for the "Thailand Giving" ad and
for the "Just Do The Deal Philadelphia" ad:
1. Which message strategy(s), appeal(s), and
executional frameworks are are used in each ad? Justify your choices.
2. Which type of spokesperson(s) are used in each
ad? Do you feel the spokesperson(s) conveyed an authentic brand message?
3. Do you think the ads were effective for each
brand? Why or why not?
USA 
India