MKTG 3501 Discussion 7

MKTG 3501 Discussion 7 | MKTG 3501

Chap 1 - Brand Parity Assessment due Friday, 9/3 at 11:59 PM

JENNIFER M SUNDSTROM-FITZGERALD

BRAND PARITY ASSESSMENT: Overcoming brand parity in the QSR industry is a major challenge... Due by this Friday via our Discussion Board. I chose the Discussion Board because it is interesting to see other's perspectives on how well the brands below combat brand parity. The assignment is marked "complete or incomplete".

1.    Choose ONE set of the QSR's below - either "Pizza" or "Chicken", or "Ethnic Category"

2.    Review the following brand's websites and explain how their marketing and IMC campaigns combat brand parity problems.

3.    Look at color palette for each of their brand identities and explain why you feel they use these specific color combinations along with different kinds of messaging, call-to-action (CTA) statements, and incentives to lure and grow their customer bases.

4.    Which brand do you feel does a better job in engaging customers and combatting brand parity issues?

Pizza QSR Set:

·         Domino's (Links to an external site.)

·         Papa John's Pizza (Links to an external site.)

·         Little Caesars (Links to an external site.)

Chicken QSR Set:

·         Chick-Fil-A (Links to an external site.)

·         Popeye's (Links to an external site.)

·         KFC (Links to an external site.)

Ethnic Category/QSR Set:

·         Chipotle (Links to an external site.)

·         Qdoba (Links to an external site.)

·         Taco Bell