MKG 220 Week 1 Assignment

*Before submitting, please make sure you have reviewed the 1.4 Assignment: Non-Profit Marketing page*

Instructions

1.   Review the rubric to make sure you understand the criteria for earning your grade.

2.   Select a single charity of your choice.

a.    Forbes’ 100 Largest Charities list is an excellent resource or choose one on your

b.    own.

3.   Address the following prompts in a 10-slide PowerPoint presentation:

a.    Provide a brief description of the charity.

b.    Explain why the charity needs to use marketing.

c.    Outline the charity's marketing activities.

d.   Provide its statistics/numbers for each of these categories:

e.    List potential ethical considerations involved in the charity’s marketing activities.

4.   Your presentation must:

a.    Consist of at least 10 slides, including one slide for the title and one slide for references.

b.    Be sure to cite your sources using APA format.

                i.        Use a minimum of two references from the course textbook and/or the following

               ii.         media resources:

1.   Ethical Marketing

2.   Addressing Ethics in Decision Making

             iii.        Include at least one reference from the Bible.

5.   For questions on APA Style, go to OCLS APA Writing Styles Guides.

6.   When you’ve completed your assignment, save a copy for yourself and submit a copy to your instructor by the end of the workshop.