MKTG 430 Week 1 Assignment Help | Devry University

MKTG 430 Week 1 Assignment Help | Devry University

Week 1: Video Analysis

 

Video

Watch this week's video about Strategic and Tactical Marketing Plans .

Using the company you select for your Course Project, write a one-page summary that briefly outlines your marketing goals, your strategic plans, and your tactical plans for market penetration.

Goals and Plans

Description

Marketing Goals

 Driven by corporate goals, these establish strategic initiatives.

Strategic Plans

These plans involve a long-term view, broadly defining the marketing mix and appropriate marketing activities that support your marketing goals.

Tactical Plans

 These plans are a short-term, detailed implementation of initiatives that support your strategic plans.

Please follow APA 6th edition guidelines and submit your assignment as a Microsoft Word document.

Answer Detail

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