MKT 361 Week 2 Discussion

MKT 361 Week 2 Discussion | Mercer University

Discussion 1

This week's discussion is centered around the following article: https://www.forbes.com/sites/forbescommunicationscouncil/2018/05/29/the-one-marketing-truism-you-cannot-ignore-perception-is-reality/#474065417030 (Links to an external site.)   1) Please read the article.  2) Then, for your initial post,  please post the questions below followed by your answers.   Your answers should incoporate relevant terminology and concepts from this week's assigned reading and lecture topics, as well as from previous week's topics, as appropriate.  Your initial post should be made no later than 6:00 p.m. on the Wednesday before the due date to give your classmates time to read and reply to posts.   3)  You must also reply to at least one classmate prior to the assignment due date; but, you are encouraged to be fully engaged and contribute more replies in a timely manner.  4) The only authorized sources for this discussion are: a) the course textbook and course lectures for your initial post, and b) the course texbook, course lectures, and your classmates' discussion postings for your reply/replies.  You should not consult nor include any non-authorized sources in your initial postings or replies.  5) Please review the discussion guidelines and grading rubric found in the  Step 3 module of your Canvas course before posting to make sure your initial posts and replies meet the assignment expectations. 

1. What aspects of the article do you agree with and/or what aspects do you disagree with, and why?  Discuss at least two aspects in your answer.  Be specific in your discussion and use course concepts to justify your position. 

2. Discuss and explain how consumer behavior concepts/theories  (as presented in the course textbook, Chapter 6, and related course lecture)  are related to the linked article that you read.  In your discussion, provide at least one example and be sure to justify your answer with course concepts. 

3.  Discuss and explain how  macroenvironmental factors (Chapter 5 of the course textbook and related course lecture) might influence the idea of "perception is reality" as presented in the linked article you read.   In your discussion, provide at least one example and be sure to justify your answer with course concepts. 

Note that you must post your answers first before you can see anyone else's reply.  Also, please note that you cannot delete nor edit your posts, so make sure that you have a complete and correct response before posting.  Suggestion: you can type your answer in Word first and then paste it into the discussion board if you like.  This will allow you to proofread and make any corrections to your response before posting.