MKTG 3501 Assignment 1

MKTG 3501 Assignment 1 | Temple University

Please have one teammate upload "Group Project Part 1 - CWB" to this assignment folder by the due date. 

Group Project - Part 1 “The Creative Work Brief”:

The completion of the first half of your Creative Work Brief (CWB) using the template provided is required. Complete all areas marked "Part 1" only. Keep the organization, category titles, and sequence the same - do not modify this template as it is an actual CWB used in industry. You must use the CWB template I provide otherwise major points are deducted and there is a chance the project may not be admissible. Also, make sure you carefully review the grading rubric for this assignment to address all deliverables.

This CWB serves as a “critical creative road map” an advertising agency and its client brand/company follows when determining the type of research, visuals, colors, typography, message strategies, appeals, executional frameworks, etc., needed for a new IMC campaign. 

The word count of your paper (Parts 1 and 2 combined) should fall between 1500 to 1800 words of text (about 10 pages because of the template).  Supporting cites, sources, etc., are required and need to appear WITHIN your document AND SEPARATELY at the end of the paper in a Works Cited Section. At least four industry sources are required for Part 2. Use APA style for referring to sources within your paper and in your separate cite/source list. Make sure your Works Cited page is well organized, easy to interpret and in-paper cites are bolded. I strongly recommend you number sources and reference the numbers within your paper. I check the validity of all sources as well as the citation pattern within your document. Make sure you carefully review the grading rubric for this assignment to address all deliverables. You must use the CWB template I provide otherwise major points are deducted and there is a chance the project may not be admissible.

Click here for the required "Creative Work Brief (CWB) template" Download Click here for the required "Creative Work Brief (CWB) template"and complete all areas marked "Part 1" only.