MKTG 3501 Discussion 1 | MKTG 3501
- Temple University / MKTG 3501
- 23 Dec 2021
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- Management Assignment Help / Marketing Management Assignment Help
MKTG 3501 Discussion 1 | MKTG 3501
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Mini Research Assignment #1: Chapter 2 "Brand Management"
What role does an actual product's packaging play in the
marketing program? Give an example of a brand you feel does an effective job in
carrying through the "creative" from its IMC campaign components such
as their website, TV commercials, print ads, radio ads, outdoor ads, search
engine ads, mobile promotions, etc. to the "point of sale" experience
which could be online and/or in-store. Your example(s) must be "new"
and not a reiteration of the example(s) discussed in class or in the video
recordings otherwise points will be deducted for lack of originality. The
application of sources/citations increase your score significantly. See rubric
for details.
Reminder: A grading rubric is used to determine key requirements. You must review the rubric before completing the post to ensure you address all key areas. The absence of a substantive peer reply is an automatic 10 point deduction. Discussion Board Post Grading Rubric.xlsx
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