ASB 2107

On completing the module, students are expected to be able to:   1. Understand and apply different consumer behaviour theories and concepts;2. Comprehend the complex interrelationships between the individual consumer and his or her social realities;3. Discuss and critique marketing case studies that illustrate various examples of consumer behaviour, marketing pitfalls and success stories.

22 Other / Other Bangor University / ASB 2107 18 Nov 2020