BUS 330

BUS 3330 WEEK 5 The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application. Assuming the role of Marketing Manager, select a product that is sold in the United Sta

BUS 330 WEEK 3 ASSIGNMENT The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the U.S. over the last 60 years (ever since the baby boom) what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path? Guided Response: What products and

BUS 330 WEEK 1 Learning Reflection Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product’s closest brand competitor? Explain why you chose this brand rather than the competitor’s brand. How did the marketing for the product influence your purchase? Carefully review the Grading Rubric for

The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course. Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: 1. Describe the