MGMT 6070

Assignment Case Study Nike has three major SBU’S, which include apparel, equipment, and footwear. Footwear holds the majority share of the company and is leading as compared to the other SBU’s. This means that it has a high growth rate than the other SBU’s (Rankine& Ferris, 2005). Apparel SBU follows in the market share because of competitions from the Puma and Adidas companies. The SBU that holds the least percentage is the equipment category du

15 Other / Other University of Minnesota / MGMT 6070 18 Nov 2020