MKTG 3201

Task: After taking this class, students will: • Understand and be able to explain the business analytics process• How business analytics and machine learning is transforming society in relation to Marketing and IM, but also to the overall enterprise and society in general• Understand the use of BA tools to extract actionable patterns o Analyze data using the techniques described below and translate findings into recommendations for stakeholderso

18 Other / Other University of Colorado Boulder / MKTG 3201 18 Nov 2020