AMP 425

AMP 425 WEEK 8 DISCUSSION 2 Discussion 2At what point does entertainment end and marketing begin? Why did you draw the line there?

AMP 425 WEEK 8 DISCUSSION 1Discussion 1 Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?

AMP 425 WEEK 8 ASSIGNMENTAssignmentDevelop a 750-1,000-word executive summary of your organization's (or one you know well) annual marketing plan. Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract i

AMP 425 WEEK 7 DISCUSSION 2Discussion 2 There are four “major” social media networks and yet hundreds of different social media outlets exist. In your opinion should a company be on ALL four of the major outlets and others? Why?

Discussion 1 Define and describe the elements and potential benefits of integrated marketing communication (IMC).

AMP 425 WEEK 7 ASSIGNMENTAssignmentSelect a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:1. What is the customer segment for this particular product, line

AMP 425 WEEK 6 DISCUSSION 2Discussion 2 What are the benefits of multiple marketing channels? Are there any disadvantages?

AMP 425 WEEK 6 DISCUSSION 1Discussion 1What are the characteristics of marketing channels? What three factors should be considered when designing one?

AMP 425 WEEK 6 ASSIGNMENTAssignment Identify one current struggling consumer product.Access the GCU Library business data bases. Research "rebranding strategy."In a paper of 750-1,000 words, present a rebranding strategy for the product, includingthe following:1. A new name2. Changes in packaging3. The price point4. Product position5. Advertising strategy6. A distribution method7. Improvements in design or qualityPrepare this assignmen

AMP 425 WEEK 5 DISCUSSION 2Discussion 2Describe what is meant by product mix and provide examples from a Fortune 500 company.