MKT 421 – Week 2 – DQ’s – 250 words each DQ
DQ 1
What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important in developing marketing strategy?
DQ 2
What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider t
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MKT 421
20 Apr 2013