HCA 410 Week 3 Assignment | Southwestern CollegeCyber threats are a reality. Even as security holes are found and fixed, new holes are discovered, causing havoc for those affected. You or your company may have been impacted by one of these threats.For this assignment--You are being asked to conduct research to identify a healthcare organization that has been impacted by a cyber-criminal (this organization needs to be different from any explored i...

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HCA 410 Week 2 Discussion | Southwestern CollegeUnit 2 DiscussionConsumers are starting to play a significant role in their medical care. Even before Electronic Health Records became part of the HITECH Act, consumers readily searched for medical information on the Internet. As medical providers transition to electronic medical records (EMRs), patients are often provided portals to access their own health information. In addition, the introduction...

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HCA 410 Week 2 Assignment | Southwestern CollegeResearch the Health Information Technology for Economic and Clinical Health Act (HITECH).· Identify potential barriers hospitals and physicians may encounter, as well as the expected benefits.· Pay attention to the measurements collected to verify the criteria has been met.· Identify at least two (2) hospitals or physician practices that have attested (legally state) that they can demonstrate meanin...

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HCA 410 Week 1 Assignment | Southwestern CollegeWhen healthcare organizations implement healthcare information technology, there are several factors to consider.This begins with the decision on how paper records will be entered into the Electronic Health Record (EHR) or if the organization decides to archive these records and start a new electronic health record.Another factor is to ensure interoperability between the EHR (or any new technology) ...

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HCA 410 Week 1 Discussion |Southwestern CollegeWorkflow is everything, regardless of the industry. It is extremely important in healthcare, not only for efficiency, but a patient's life may be dependent upon a successful workflow. Visit the Agency for Healthcare and Quality (AHQR) site and view the "What is Workflow" webpage to better understand the value of a good system workflow.Traditional healthcare delivery systems required healthcare provid...

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SUBMISSION...

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HCA 405 Week 6 Assignment | Southwestern CollegeRefer to the Comphensive Assignment Overview in the Assigned Reading & Preparation area for information about this assignment.Click the link above to submit your completed assignment.Requirements:• Prepare a video presentation using Zoom Pro and presentation software of your choice (PowerPoint, Keynote, or Prezi, etc.) with comprehensive speaker notes embedded in the notes section provided in th...

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HCA 405 Week 6 Discussion 2 | Southwestern CollegeFor this Discussion, please upload a synopsis of your Marketing plan to share with your peers -OR- if you have your presentation prepared by Wednesday night, you are welcome to upload the link to your video.You will, also, be required to assess two (2) of your peers' plans. Please provide constructive criticism and how their plan stimulated your thoughts about the marketing process within the heal...

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HCA 405 Week 6 Discussion 1 |Southwestern CollegeUnit 6 Discussion 1In the video “Professional Panel: 2016 Health Care Marketing Trends,” much of the discussion is about changing care access and delivery to meet patient expectations. The consultancy using the most admired brands to compare against delivering the healthcare experience is not new. Comparing to what well-known brands are doing is used, in part, because marketing is relatively new fo...

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HCA 405 Week 5 Assignment |Southwestern CollegeRefer to the Comprehenvive Assignment Overview in the Assigned Reading & Preparation area for information about this assignment.Click the link above to submit your completed assignment.Requirements:• Prepare a quality, substantive paper that addresses the objectives of the assignment and the expectations set forth in the grading rubric.• A minimum of 1,250 words, excluding separate title page and...

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HCA 405 Week 5 Discussion |Southwestern CollegeBudgeting is key to achieving stated marketing strategy goals. You should be aware of different scenarios that cover community relations projects within the marketing mix (which should always include communications and public relations).For this discussion, a a scenario is presented in which a program was introduced to your organization with projections that exceeded expectations.• Thus, there is a b...

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HCA 405 Week 4 Assignment | Southwestern CollegeRefer to the Comprehensive Assignment Overview in the Assigned Reading & Preparation area for information about this assignment.Click the link above to submit your completed assignment.Requirements:• Prepare a video presentation using Zoom Pro and presentation software of your choice (PowerPoint, Keynote, or Prezi, etc.) with comprehensive speaker notes embedded in the notes section provided in ...

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HCA 405 Week 4 Discussion 2 | Southwestern CollegeAs the administrator of a small group of long-term and rehabilitative care communities, you identify a dissonance with what you hear and see in the facilities and the message in the external marketing.• What problems could arise from the disparity and what initial step(s) would you take to address the incongruence?Participation Requirements:Original discussion forum posts:• Create a thread for you...

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HCA 405 Week 4 Discussion |Southwestern CollegeConducting marketing research, both primary and secondary, is an important way to support marketing strategy as it expresses the patient’s, as well as the practitioner's/group's voices.• Considering what you know about privacy practices and laws (HIPAA), what primary research methods can be used with:o Patients/clientso Practitionerso Facilities, i.e. hospitalso Payerso Social Groupso Public Health e...

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HCA 405 Week 3 Assignment | Southwestern CollegeRefer to the Comprehensive Assignment Overview in the Assigned Reading & Preparation area for information about this assignment.Click the link above to submit your completed assignment.Requirements:• Prepare a quality, substantive paper that addresses the objectives of the assignment and the expectations set forth in the grading rubric.• A minimum of  750 words excluding the title page and refer...

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HCA 405 Week 3 Discussion 2 | Southwestern CollegeYou have likely been exposed to a social marketing campaign at some point in time. This social marketing is typically depicted for the good of the community or a special interest group.• Describe and Discuss social marketing.• Identify a public health issue and its corresponding campaign.• What social marketing tactics were used in the campaign?o Were the tactics successful in achieving behavior c...

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HCA 405 Week 3 Discussion |Southwestern CollegeUnit 3 Discussion 1Payers and Public Health/Special Interest Groups are two fairly new Target Market opportunities. They have helped lead from a traditional marketing technique to a more contemporary marketing technique.Target Market - PayersMost healthcare providers could not survive on private pay alone, though there are some that do in senior communities. Payer mix is something with which virtuall...

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HCA 405 Week 2 Discussion 2 | Southwestern College

HCA 405 Week 2 Discussion 2 | Southwestern CollegeIn the highly digital marketplace, consumers have more ways than ever to access information. Online resources provide an anonymous way to seek information on health conditions and treatments. Also, increased patient out of pocket expenses potentially discourage reaching out to one’s physician for less than serious health issues and/or for perceived elective services or products.Furthermore, the co...

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