MKT 500 Business Administration

MKT 500 Week 7 Discussion | strayer university· Watch the video in the LEARN section of our class.· Imagine that you are a manager at a brick-and-mortar store that also has an ecommerce site. The company has tasked you with creating ideas to improve profitability and encourage shoppers to return to the store as the coronavirus restrictions are beginning to be lifted in some areas but are becoming more stringent in others.Discuss at least tw

MKT 500 Week 6 Discussion | strayer university· Watch the video “Are You Sitting on a Million Dollar Idea?” from the LEARN section this week. Instead of creating a new or revamped product for this discussion (after all, you have already created your own hypothetical business), you will analyze the lifecycle of an existing product. The chart on page 179 of the e-book will be extremely helpful.Choose a product that has been on the market for

MKT 500 Week 5 Discussion | strayer universityWeek 5 Discussion· Think about a recent purchase that you have made. Or, think about a purchase that you plan to make.· Starting with the problem/need recognition phase of the buying process, tell us why you made or are planning to make this purchase.· Now describe five brand touchpoints using one touchpoint for each phase of consumer buying process. Explain why each touchpoint is important to

MKT 500 Week 4 Discussion | strayer universityWatch the Pinkberry case study in the LEARN section this week. Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Here is an easy way to get started.· Don’t fall into the trap of thinking that a target audience can be everyone! One of the best ways to overcome this trap is to think of your target audience as an individual person r

MKT 500 Week 3 Discussion | strayer universityWeek 3 DiscussionTop of Form· 1· From the video,Marketing Foundations: Influencer Marketing (2016): Unhappy Customers, answer the following questions:What is the most important element of this case study specific to customer lifetime value (CLV)? Did United Airlines do anything wrong specific to CLV? Please make sure to use reputable and reliable information as you provide your rationale for th

MKT 500 Week 2 Discussion | strayer university· All of you will need to use external research to write your marketing plan. All academic writing is based on references, andthere is a difference in the credibility of references that you will find. You are required to use a minimum of three peer-reviewed, academic references (quality) to support your work, but other credible references should also be used in addition to the peer-reviewed, aca

MKT 500 Week 1 Discussion |strayer universityWeek 1 Discussion· Introduce yourself in themarketingtradition by creating abillboardabout you. It has to be short—after all, if you are driving you can't read a lot of words on a billboard. It has to be focused. And, it has to convey your "brand" to your colleagues. This should be a little challenging, but fun. Welcome to marketing!· Be sure to respond to the introduction of at least one other

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan. Develop your company’s mission statement. Decide the main goals that you would like to achie

Assignment 3: Part C: Your Marketing Plan Due Week 9 and worth 280 points For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan. Note: You should create and / or make all necessary assumptions needed for the completion of this assignment. Instructions Create the third part of your marketing plan: Describe or list the fe

Task: Briefly remind us about your hypothetical business (the one you have created for your four assignments) and your target audience. Describe the message that you will consistently communicate to this target audience. How will you creatively deliver the message? For example, will you have a celebrity spokesperson, a product demonstration, an emotional appeal, etc. How will you use traditional advertising , sales promotion , events and experien