MKT 474 Marketing and Digital Analytics

MKT 474 Week 6 Quiz | Assignment Help |Mercer UniversityChapter 13 Quiz Question 1 What is a Type I Error? o incorrect rejection of a true hypothesis o correct rejection of a true hypothesis o incorrect rejection of a false hypothesis o correct rejection of a false hypothesis. Question 2 What is a Type II Error? o incorrect rejection of a true hypothesis o correct rejection of a true hypothesis o incorrect rejection of a

MKT 474 Week 5 Quiz | Assignment Help | Mercer UniversityChapter 9 QuizQuestion 1A company called Beyhive launched a promotional campaign and wants to know if it was effective. Which of the following pieces of evidence does NOT support a conclusion that the Beyhive promotional campaign caused an increase in sales?o launching the marketing campaign is followed by increases in Beyhive saleso no marketing campaign is followed by no change in Beehive

MKT 474 Week 5 Quiz | Assignment Help | Mercer UniversityQuestion 1Which A/B testing stage typically uses a larger portion of the potential audience?o exploration stage o Bandit stage o exploitation stage o experimental stageQuestion 2Which is true about designing A/B tests to extract maximum meaning?o A and B should have identical content except for the hypothesized elementso A and B should have different content except for the hypothesized elem

MKT 474 Week 4 Quiz | Assignment Help | Mercer University Question 1 Cluster analysis is which of the following? o a technique for grouping people so that groups are most similar to one another o a technique for grouping people so that groups are as far from the centroid as possible o a technique for grouping people so that those in the same group are more like one another compared with those in other groups o a technique for groupin

MKT 474 Week 4 Quiz | Assignment Help | Mercer University Question 1 What should be measured for market entry and exit? o Market size and market growth o Support metric o Innovation metric o Brand metric Question 2 What is termed as the revenue generated by the customer less the cost it takes to service the customer? o Discount rate o Customer profit o Metrics o Margin Question 3 Which step requires marketers to an

MKT 474 Week 3 Quiz | Assignment Help | Mercer universityChapter 6 QuizQuestion 1What is data scraping?o cleaning and fixing outliers in data to make ready for analysis o the process of building models to scrape meaningful information from the datao computer programmed extraction of information from websites or reports o using tools like Wikipedia to search for information of interestQuestion 2How many public datasets are available through the U.

MKT 474 Week 3 Quiz | Assignment Help | Mercer universityChapter 5 QuizQuestion 1The problem with marketing mix modeling iso The idea that companies should meet consumers in different wayso It only looks at relationships with existing media o It focuses on only digital media o The model is complexQuestion 2A potential problem with some attribution models is o The assumption that all credit goes to the last exposure o The model is hard to visualiz

MKT 474 Week 2 Quiz | Assignment Help | Mercer UniversityChapter 4 Quiz Question 1 Suppose there are two tables: A and B. What would the following code output? SELECT * from A RIGHT JOIN B on A.orderid = B.orderid; o only the records from table B where tables A and B have the same orderid o only the records from table A where tables A and B have the same orderid o the complete set of records from table A, along with the matching record

MKT 474 Week 2 Quiz | Assignment Help | Mercer UniversityChapter 3 QuizQuestion 1Hadoop is an open-source software framework that stores and processes large amounts of data using ________.o Commodity cluster softwareo Synchronous map-reduced algorithms o Commodity cluster hardware o Asynchronous map-reduced algorithmsQuestion 2Which serves as the core of the Hadoop framework?o Common o Hadoop Distributed File System (HDFS) o MapReduce o YARNQuest

MKT 474 Week 2 Assignment Help | Mercer UniversitySimulation Round 0 Assignment-- Advanced Excel Functions for Data TransformationVideo Walk-through: Before beginning this assignment, pleaseview this video walk-though to help you understand what you need to do to successfully complete this assignment.Goal:In this exercise, we will learn or review (based on your current level of Excel experience) important Excel functions that help marketers trans